Posts Tagged ‘marketing’

Blow Up Your Marketing - Who Are You Wrong For? (Ep. 2)

Wednesday, August 6th, 2008

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Thanks for checking out this episode of BanktasticTV’s “Blow Up Your Marketing.” Here are some important notes about this episode:

Who Are You Wrong For?
For the second episode of “Blow Up Your Marketing,” Jeff asks, “Are you trying to be everything to everybody?” Who do you think your FI just isn’t right for? Your brand has to know who you do and do not want to target and run with it.

Do you agree or disagree? Share your thoughts on the Banktastic Blog!

Subscribe to Banktastic on iTunes
All of BanktatsicTV’s shows are available on iTunes now! Click here to access our podcast page to subscribe, or open iTunes and search “BanktasticTV.”

Email Us!
Feel free to email comments or suggestions about “Blow Up Your Marketing” to blowitup@creative-brand.com, or post your thoughts on the Banktastic Community.

See you next week!

-The Banktastics

I Know Y - Getting to Know You (Ep. 1)

Monday, August 4th, 2008

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Thanks for checking out the first episode of BanktasticTV’s “I Know Y.” Here are some important notes about this episode:

I Know Y
Thanks for tuning in to watch the first ever episode of BanktasticTV”s “I Know Y.” This show aims to connect the banking industry with Generation Y.

The first episode features 6 young people that were asked a few questions to help you all understand what they’re thinking. If you have something else you’d like me to ask Gen Y for a future episode, please shoot me an email at lisa@banktastic.com.

We hope you enjoy our new show! Send us your feedback by commenting on the blog!

Subscribe to Banktastic on iTunes
All of BanktatsicTV’s shows are available on iTunes now! Click here to access our podcast page to subscribe, or open iTunes and search “BanktasticTV.”

Email Us!
Feel free to email comments or suggestions about “I Know Y” to lisa@banktastic.com, or post your thoughts on the Banktastic Community.

See you next week!

-The Banktastics

The CU Scoop - Field Trip (Ep. 18)

Tuesday, July 29th, 2008

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Thanks for checking out this episode of BanktasticTV’s “The CU Scoop” featuring Mark McSpadden. Here are some important notes about this episode:

The Future of Financial Branding
Jeffry Pilcher guest blogged for Open Source CU recently and discussed in a two-part series The Future of Financial Branding. He gives six predictions about what trends we’ll see, which institutions will thrive, and what problems others will run into. He makes a call for credit unions to really stand out and be different, try something new to make your brand unique. Besides, who isn’t jumping on the “green” wagon these days? Your customers will expect more.

I Can Has Account?
Speaking of Jeffry Pilcher, he posted on his blog about Arizona State Credit Union and their new campaign targeting college students through the use of LOL Cats. Using the phrase, “I Can Has Cheezburger,” after the extremely popular website, their campaign offers an actual free cheeseburger when college students open new checking accounts. Some think this is a great effort on ASCU’s part to reach out to Gen Y through their obsession with LOL Cats. What are your thoughts on ASCU’s new campaign, or as I like to call it, LOLpaign?

And on this note, I made a mistake when discussing this with Mark earlier. The exclamation point was in the Twitter that Jeffry Pilcher posted, not actually in the promotional sign created by ASCU. I had it backwards, but I still noticed!

CU Hype New Project: CUQuickSites
If your credit union website has any type of animated GIF on it, you need to visit CUQuickSites right now. This latest project from CU Hype provides a ton of templates and different packages to best suit your credit union and its size. This is something credit unions should definitely look into if they’re wanting a new look with cool features to make a site your members will love!

Thanks to our sponsors!
We’d like to give a huge thank you to our sponsors, Texas State Bank! We greatly appreciate your support!

You can be on The CU Scoop!
We’re interested in your thoughts on topics and trends in the credit union industry. If you want to be a part of our show, record your own video (roughly 2-3 minutes long) and upload it to our Viddler.com account. Here’s the log-in information:
username: thecuscoop
password: markymark
Remember the rules: 1.) no bank bashing, and 2.) don’t self-promote too much. If you have any questions about sharing your video with The CU Scoop crew, send an email to mark@banktastic.com.

What’s on the whiteboard this week?
See what’s behind Mark’s head this week!

Email Us!
Feel free to email comments or suggestions about “The CU Scoop” to mark@banktastic.com, or post your thoughts on the Banktastic Community. We’re always looking for your input.

See you next week!

-The Banktastics

Blow Up Your Marketing - Rethink Your Toolbox (Ep. 1)

Tuesday, July 22nd, 2008

Thanks for checking out the first episode of BanktasticTV’s “Blow Up Your Marketing.” Here are some important notes about this episode:

Welcome, Jeff Stephens!
We’d like to give a warm welcome to Jeff Stephens at Creative Brand Communications! He’s put together a new show that’s going to be aired on a regular basis on BanktasticTV. This show is about improving your brand and working with all things marketing.

Viewer response and interaction is highly encouraged by Jeff, so feel free to send your thoughts on his show to blowitup@creative-brand.com.

Check out this show and leave some comment love on the Banktastic Blog!

Subscribe to Banktastic on iTunes
All of BanktatsicTV’s shows are available on iTunes now! Click here to access our podcast page to subscribe, or open iTunes and search “BanktasticTV.”

Email Us!
Feel free to email comments or suggestions about “Blow Up Your Marketing” to blowitup@creative-brand.com, or post your thoughts on the Banktastic Community.

See you next week!

-The Banktastics

The Burst - Where’s Brad? (Ep. 19)

Wednesday, June 4th, 2008

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Thanks for checking out this episode of BanktasticTV’s “The Burst.” Here are some important notes about this episode:

Q&A: Does the company you work for use Twitter?
Banktastic’s own Community Manager asked a question recently to learn more about Twitter usage among our members’ companies. We got a lot of varying responses where people ran their company’s twitter, only used a personal one, or had none at all.

I personally think that each company should give Twitter a solid chance. Aside from the fact that it’s free to use and connects you with an enormous audience, it’s a great way to put a personal touch on your brand. You get to communicate on a very casual (and fun) level with your customers with Twitter. Handle customer satisfaction issues, troubleshooting, promote new products or services - use Twitter anyway you want for your company. Seriously, give it a shot.

BarCampBankDallas on June 21 & 22
If you haven’t already penciled this into your calendar, do so now! BarCampBankDallas is going to be held on June 21 & 22 (Sat. & Sun.) in Frisco, TX. It’s not too late to register! Just visit the BCBD site to sign up now!

We’ve got a great group of people already signed up for this event, so try to get in on the fun if you can! All of the Banktastic crew will be in attendance, so come hang out and meet us.

We’re also still accepting sponsors for the event. For more information about sponsoring BarCampBankDallas, please email lisa@banktastic.com. We’ll see you there!

The Banktastics to cover Finovate 2008
It’s official! Mark & Lisa will be attending and covering Finovate 2008 held in NYC in October! We had a great time covering FinvoateStartup, and this time it’s going to be even better. If you’d like to meet up with us at Finovate, just contact us before hand and we’ll make sure to work something out. We’ll keep you informed about any more developments regarding covering this event.

Banktastic Sticker Flickr Group!
Wanna show your love for Banktastic? Why not use one of our stickers to spread the word?

We started the Banktastic Sticker Fun Group on Flickr for our members to show us the coolest places they’ve put our stickers!

If you’d like to get your hands on a couple of Banktastic stickers and a few of our awesome Moo cards, just send an email to lisa@banktastic.com with your name/mailing info, and we’ll send some to you ASAP! Once you get them, stick them some place awesome and add your pics to our Flickr group!

Subscribe to Banktastic on iTunes
All of BanktatsicTV’s shows are available on iTunes now! Click here to access our podcast page to subscribe, or open iTunes and search “BanktasticTV.”

Email Us!
Feel free to email comments or suggestions about “The Burst” to brad@banktastic.com, or post your thoughts on the Banktastic Community.

See you next week!

-The Banktastics