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Thanks for checking out this episode of BanktasticTV’s “The CU Scoop” featuring Mark McSpadden. Here are some important notes about this episode:

The Future of Financial Branding
Jeffry Pilcher guest blogged for Open Source CU recently and discussed in a two-part series The Future of Financial Branding. He gives six predictions about what trends we’ll see, which institutions will thrive, and what problems others will run into. He makes a call for credit unions to really stand out and be different, try something new to make your brand unique. Besides, who isn’t jumping on the “green” wagon these days? Your customers will expect more.

I Can Has Account?
Speaking of Jeffry Pilcher, he posted on his blog about Arizona State Credit Union and their new campaign targeting college students through the use of LOL Cats. Using the phrase, “I Can Has Cheezburger,” after the extremely popular website, their campaign offers an actual free cheeseburger when college students open new checking accounts. Some think this is a great effort on ASCU’s part to reach out to Gen Y through their obsession with LOL Cats. What are your thoughts on ASCU’s new campaign, or as I like to call it, LOLpaign?

And on this note, I made a mistake when discussing this with Mark earlier. The exclamation point was in the Twitter that Jeffry Pilcher posted, not actually in the promotional sign created by ASCU. I had it backwards, but I still noticed!

CU Hype New Project: CUQuickSites
If your credit union website has any type of animated GIF on it, you need to visit CUQuickSites right now. This latest project from CU Hype provides a ton of templates and different packages to best suit your credit union and its size. This is something credit unions should definitely look into if they’re wanting a new look with cool features to make a site your members will love!

Thanks to our sponsors!
We’d like to give a huge thank you to our sponsors, Texas State Bank! We greatly appreciate your support!

You can be on The CU Scoop!
We’re interested in your thoughts on topics and trends in the credit union industry. If you want to be a part of our show, record your own video (roughly 2-3 minutes long) and upload it to our Viddler.com account. Here’s the log-in information:
username: thecuscoop
password: markymark
Remember the rules: 1.) no bank bashing, and 2.) don’t self-promote too much. If you have any questions about sharing your video with The CU Scoop crew, send an email to mark@banktastic.com.

What’s on the whiteboard this week?
See what’s behind Mark’s head this week!

Email Us!
Feel free to email comments or suggestions about “The CU Scoop” to mark@banktastic.com, or post your thoughts on the Banktastic Community. We’re always looking for your input.

See you next week!

-The Banktastics