Brad & Mark are at Finovate Startup in San Francisco, CA! Read their reviews of the 40 demoing companies live all day long here at the Banktastic Blog! Without further ado, let’s get started!
Authentium - Safe Central
Brad’s Review: 
About online identity theft. Showed example of keylogger. Opens app (Safecentral) to protect against that. Customized Firefox browser to get on. All private labeled, there is a network version.
Nothing ground breaking about identity theft. Built within Firefox browser so could be issues with complaint applications that are IE friendly.
Mark’s Review: 
An id theft solution that seems a little too doom and gloom. While the software appears to be top notch as far as security, the extra step of additional authentication could be a huge barrier to use.
Credit Karma
Brad’s Review: 
All things credit related. Wanted credit to be a defining metric for consumers. Free Credit Report (no hidden fees)
You can get details about your credit score at any given month. You can truly track at any given time and get insight into what those scores mean. Very cool. Can get offers from vendors based from ‘preferred vendors’
Mark’s Review:
Great user interface for obtaining, monitoring, and understanding your credit score. “Karma offers” seem cool as they are user centric and transparent, but it does clutter the UI a little and seems a little “gimmicky.”
WorkLight
Brad’s Review: 
Dubbed ‘next-gen ebanking’. It’s widget based ebanking, he’s using iGoogle/Facebook.
Ehh, didn’t do it for me. Too limited to consumers and can’t do much more than read-only functionality. I would want to do more.
Mark’s Review:
Rockin. Allows creation of online banking information widgets that can be securely placed in insecure environments such as iGoogle and Facebook. Even allows secure communication between customers.
Prosper
Brad’s Review: 
Nothing groundbreaking out of Prosper. Just a basic walkthrough that you all know. I will say that Prosper is fundamentally changing the game.
Mark’s Review:
Peer to Peer lending with emphasis on social capital.
Andera
Brad’s Review:
Simplfying the online accounting opening process. Pretty straight forward process, UI seem simple. Nothing unusually new for me.
Mark’s Review:
Very simple online account opening and initial funding. Includes opportunities for targeted offers based on sign up credentials.
Boulevard R
Brad’s Review:
Provides a service to offer unbiased financial advise. Give you an entire PDF plan to your retirement goals. PDF get generated based off of your input but a lot of it is basic, generic stuff. What if I want to ask more questions or change my plan later?
Mark’s Review:
An amazing tool for long term saving and retirement planning that includes concrete “next actions” to help you on your way.
Diversinet
Brad’s Review:
Mobile app that will do online banking function but also has a function for personal ‘documents’ information which is basically simple messages but really nice add-on and it’s end-to-end secure. Nice product!
Mark’s Review:
Secure mobile transactions at its roots, but with a twist. A “mobile vault” allows you to securely score any kind of information. Especially handy for health information. Also does multifactor authentication with phone delivered pin codes instead of tokens.
FindABetterBank
Brad’s Review:
Dead simple wizard that helps you find a better FI. All interactions are tracked on their site (a bankers goldmine). Love this service and in combination with their other product bankswitcher, it’s a force to be reckon with.
Mark’s Review:
Comparison tool is good, but this thing shines in its switching tool. Creates a switching checklist of third party accounts (phone, cable, etc) you need to change based on your previous transaction. Even includes any necessary forms for that switch!
Buxfer
Brad’s Review: 
Buxfer had a total demo meltdown. Didn’t get a chance to see either their web or mobile offering.
Mark’s Review:
Personal finance for 20 somethings that we really didn’t get to see due to technical difficulties. Big FAIL!
Also, we’d like to encourage you to check out another blog that’s covering Finovate! Go visit the Creative Brand Communication Blog for another perspective of Finovate’s presenters!
To check out the rest of the reviews from Finovate:
click here for the second set of 10 demo reviews,
click here for the third set of 10 demo reviews,
and click here for the last set of 10 demo reviews.