Thanks for following Brad & Mark’s reviews of Finovate Startup! We’ve still got our special guest Jeff Stehpens from Creative Brand Communications on board! We hope you’ve enjoyed reading the reviews live all day long. Let’s wrap up with the final set of companies!
BlingNation
Brad’s Review: 
Promixity based payment. Cell to Cell Payments in realtime. My thought - So I see this as like exchanging business cards, people thought it would go digital (it didn’t) so why would I exchange cash between my family/friends? Although, if I could send cash from my phone to the taxi driver, would LOVE that. When will North America adopt?
Mark’s Review: 
Software based mobile payments. Allows phone to phone transfers and then links those transfers to pre paid credit cards. Seems like a lot of steps.
Jeff’s Review:
The BlingNation presenter brought along a little bling of his own in the form of a pretty assistant with nice hands (which is important when your whole demo is two giant hands on a big screen playing with two cell phones). It provides real time mobile bank transfers. The interface is nothing flashy…but maybe I’m just spoiled by my iPhone.
Zopa
Brad’s Review:
Giving users the ability to have a negative effect rate. Essentially you can charitably provide funds for a borrower to make their goals. I love the concept…that is different than the rest of the field.
Mark’s Review:
I’ll call this social borrowing and investing. Investors buy FDIC insured CDs at a good rate. Borrowers are helped out by those CDs. Everybody is happy.
Jeff’s Review:
“The world’s first social finance community” started out of the UK. The presenter said “we are NOT a peer to peer lender under the traditional definition”–he made a big point of this and was very focused on the technical differences between Zopa and peer to peer lending. Zopa has the cool ability to divert some of your earned interest on a Zopa CD to a borrower….accept lower interest to offset some of the borrower’s interest.
TrustedID
Brad’s Review: 
Theft Identity Protection. Has a family plan rate (good thinking!). Can protect standard stuff like bank accounts but also health insurance accounts. Promo code for $25 bucks off use coupon code: finovate.
Mark’s Review:
A proactive ID theft protection. I’m signing up for the new family package when I get home. I’ll keep you posted!
Jeff’s Review:
Proactive identity protection, which is all about stopping identity theft before it happens. The product is able to be co-branded and private labeled…just ask Suze Orman who apparently made some bucks from it. Use the promo code “finovate” on their site for a $25 discount.
MoneyPools
Brad’s Review:
Help investors organize their investments. Another busy space to be in…this is a tough area to have an app that is not built for experts. Could work on getting a little ‘love’ in the app.
Mark’s Review:
Asset management tool that is super chart intensive. (The charts are rockin, so that helps.) Great depth of data, but seems like it would have a high learning curve.
Jeff’s Review:
Portfolio analysis tool that, much like MInt, shows very visual graphs to present the information. Impressive ability to drill way down into the data. You’d need to be quite a data head to take full advantage of all that info, though.
Aradiom
Brad’s Review: Based out of Austin, TX. This is a framework for building mobile banking platform. Really easy to build a mobile app BUT will community bankers have the expertise and knowledge to have it work with their online banking/core system apps? I’m doubtful.
Mark’s Review:
Mobile banking platform that showed you can create (in perfect conditions) a JAVA based mobile banking solution in under 5 minutes. Worth looking into if you are in the mobile space.
Jeff’s Review:
Missed the demo.
First ROI - CheckingFinder
Brad’s Review:
A patent pending free checking account w/ no minimum balance. Dave Ramsey support these guys. Find best rate based off of proximity and highest interest rate. Easy straightforward, good interface. They are partnered w/ Andera for account openings. Releasing on June 2nd.
Mark’s Review:
CheckingFinder.com is the consuming facing portion of this rewards checking program geared at community banks and credit unions opening June 2. These guys are gunning for the big banks.
Jeff’s Review:
This is not the first time the presenter has done this before…wow that was well delivered and polished. He pitched the soon-to-be-live CheckingFinder.com that will help consumers find BancVue’s Rewards Checking programs around the country. Not that earth shatteringly interesting, but valuable nonetheless.
sparkroom
Brad’s Review:
Business to Business product. Allows marketers full transparency to track what the gross margin would be. Tracking ROI on the leads. Don’t know if I followed it all. Left confused.
Mark’s Review:
Lead performance optimization for marketing in the business to business space. I know nothing about this space, but marketing people around me say it’s good stuff.
Jeff’s Review:
Is this the first BtoB technology we’ve really seen today? It seems that everything else, as I recall, has been primarily BtoC, at least indirectly if not directly (PFM’s, mobile apps for customers, etc). This is an app developed directly for marketers, “lead performance optimization for the mortgage industry.”
TradeKing
Brad’s Review:
Options/Stockbroker trading community. Another place to have a ‘blog’ (ugh). If you are a hard core investing player, this community is for you but again, if you’re like the majority of us and are a ‘few trades here or there type’, this is a bit too much for you.
Mark’s Review:
Another stock and trading community site.
Jeff’s Review:
I’m liking the cool presentation graphics, but not the “read my presentation to you” style. Nicely graphically designed trading community site. Call me naiive, but I have to wonder about “learning” from the insights of other novice investors…do I really want to know why some middle manager in corporate america thought buying Google at $700 was a good idea?
ClairMail
Brad’s Review:
Mobile Banking App. Transfer, Payments, Account Balances oh my! Nothing new here, still an unusable mobile browser experience. Banking this way is a %2 usage case for the consumer today. They say their an open platform but didn’t expand, could be good depending on the API ability.
Mark’s Review:
Mobile banking platform that provides one bank-side implementation to handle all banking aspects. Even though the back end is a single implementation, a bank may still have to deploy multiple mobile clients. Does tout an “open platform” that may be worth looking into.
Jeff’s Review:
SMS-based mobile banking. He just said “two way triple play.” What?! These guys are moving super fast. Sure they only have five minutes, but to Ron’s point in his recent tweet, you can’t just “talk fast and try to cram 10 minutes of content into 5 minutes.” I don’t know, maybe I’m just slow.
Vestopia
Brad’s Review:
Last demo, we made it! Look over the shoulders of investment pro’s to see how they invest, their performance and if you want to track them. I like it. Myspace lurker concept that can pay. I think I’d be most comfortable with this site versus the other competitors in the space
Mark’s Review:
Kind of a gawker site, but instead of following celebs, it follows big shot investors and their portfolios. Could be interesting if you’re big in that space.
Jeff’s Review:
Platform that connects self-directed investors with Wall Street pros…allowing the average guy to see what the pros do with their own money. Nice idea, I think. The presenter (CEO) was careful to make sure everyone knows he’s grown membership by 10x since he came aboard in January. At least this is a different idea than we’ve seen in the other companies today.
We hope you’ve enjoyed watching our live coverage today of Finovate Startup 2008. Feel free to share your comments on our reviews by commenting on these blog posts! We’d also like to give a huge thanks to Jeff Stephens with Creative Brand Communications for partnering up and sharing his demo reviews with us.
Keep an eye on the Banktastic Blog in the next few days to watch some awesome video interviews from Finovate. Thanks to Finovate and all of the presenters!
To check out the rest of the reviews from Finovate:
click here for the first set of 10 demo reviews,
click here for the second set of 10 demo reviews,
and click here for the third set of 10 demo reviews.
