Blow Up Your Marketing - Word of Mouth Marketing (Ep. 3)
Thanks for checking out this episode of BanktasticTV’s “Blow Up Your Marketing.” Here are some important notes about this episode:
Word of Mouth Marketing
On this episode, Jeff and the some of the Creative Brand team got together to discuss word of mouth marketing. They discuss some of the 12 keys Andy Sernovitz’s laid out in his book aptly named Word of Mouth Marketing.
What are your thoughts on word of mouth marketing? Do you believe that any discussion about your brand is good, even if it’s negative discussion? Let us know what you think.
Also, the wonderful people at CBC has also setup a special prize for this episode! The first person that comments to this blog will receive a free copy of Andy Sernovitz’s book! If you are the first comment, please be sure to leave an email address so that we can contact you and get you your prize.
If you have any marketing topics you’d like to Jeff to cover in an upcoming episode, share your ideas with us by commenting on the blog.
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Feel free to email comments or suggestions about “Blow Up Your Marketing” to blowitup@creative-brand.com, or post your thoughts on the Banktastic Community.
See you next week!
-The Banktastics
Tags: Andy Sernovitz, banktastic, BanktasticTV, Blow It Up, Blow Up Your Marketing, book, Creative Brand Communications, discussion, giveaway, Jeff Stephens, prize, word of mouth marketing
August 27th, 2008 at 7:55 am
This is fantastic! Thanks for sharing!
I love that you started with the big one: Honest Marketing Makes More Money
August 27th, 2008 at 8:02 am
Andy, thanks for commenting! I’m glad that Jeff and his team discussed your book. Since I’m not eligible to win the copy they’re giving away, I’m definitely going to buy it.
August 27th, 2008 at 8:19 am
Great discussion, I definitely think that honest discussion about your brand with your members/customers is a good thing. Even if its a complaint or concern. The negative discussion is happening whether or not you are participating. Being involved in the discussion can help you rectify the situation and can turn that negative story into a “wow, they actually cared about my concern or compliant” story.
August 27th, 2008 at 8:37 am
Andy, that’s a great response. I think in this sense, it all goes back to transparency. I believe that your customers/members appreciate knowing what’s going on, even if what you share with them is bad news.
August 27th, 2008 at 10:49 am
If there’s any doubt that Andy Sernovitz’s principles of word of mouth marketing work, remember this: this podcast was a direct result of Andy following his own advice. He sent us a copy of his book and asked us to read and review it. The result? Here we are podcasting about his book….exactly the result he was looking for.
WOM works! Thanks to both Andy’s, and to Lisa, for the great discussion!
September 2nd, 2008 at 7:07 am
Jeff, your exactly right, and your podcast has me excited to read the book, which I will most likely pass on to a couple people here at my credit union, and hopefully on and on and on from there. Its a brilliant marketing technique with a powerful outcome if done right.
September 2nd, 2008 at 5:22 pm
Check out Andy Sernovitz’s blog at http://www.damniwish.com/ called Andy Sernovitz’s Damn! I Wish I’d Thought of That!, Unusually Useful Ideas for Smart Marketers
@dmgerbino